Target 2021
Back-to-School

Since the school year is coming up, I wanted to design some fun back-to-school marketing collateral for Target. The designs feature hand-drawn illustrations that mimic the quintessential notebook doodles of grade school. I chose a rainbow color scheme to accentuate the kid-friendly aesthetic, but also to underline Target’s support for the LGBTQIA+ community (as seen in Embrace Your True Colors).